integrated marketing communications objectives

integrated marketing communications objectives
/ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ'keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun
listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share

Marketing dictionary in english. 2015.

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